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Sponsor Spotlight: WEBS – America’s Yarn Store

This year we welcome WEBS – America’s Yarn Store to the as a Blue Ribbon Sponsor. A visit to WEBS means being greeted by creative and smiling sales associates and being overwhelmed and impressed by the variety of beautiful yarns and creative ideas that you encounter in every aisle. Marianne Winters, Safe Passage’s Executive Director, buy met up with Kathy Elkins, capsule at their store on Service Center Rd. in Northampton, for a conversation about the Hot Chocolate Run.

WEBS is celebrating their 40th anniversary this year and Kathy had much to say about their store’s community spirit and how the Hot Chocolate Run is tied to their mission. She told me that when they started the business, they decided that giving back to their local community was extremely important to them. They picked the Hot Chocolate Run for Safe Passage as one of their main causes for many reasons, including the fact that the work that Safe Passage does aligns with their customer base.

Pb WEBSKathy says, “I imagine that many of our customers have experienced some form of domestic violence and may be dealing with it now. If our involvement in the Hot Chocolate Run can give a message to just one person in need of support, then it will all be worth it.”

WEBS is “all in” with regard to this event. In addition to providing a monetary sponsorship, they pay for their team of employees and families to participate, have set a Step Up for Safe Passage team goal of $10,000, and have committed to matching their team’s donations up to $10,000. They also support the creative ideas that come from their staff. A staff member designed a knitting pattern for the Hot Chocolate Run Polar Bear, and WEBS will donate proceeds from the pattern and from some classes to Safe Passage. You might even see some of the team members “knit while they walk” during the event.

Thank you WEBS, for demonstrating the many ways that businesses can get involved and make an impact!